YANG: Something along those lines. We tested a bunch of names and then when you had the word “freedom” in it, then all of a sudden testing shot up among self-identified conservatives. They hated “universal basic income,” hated “prosperity dividend,” all of a sudden “freedom dividend” is like “ding ding ding!”
DUBNER: What about progressives, liberals, Democrats?
YANG: Progressives, liberals, Democrats liked it no matter what the name was.
Maybe that's what we should do with climate change. Call it something that conservatives can rally behind, as they don't seem to care what the concept behind the name is.